Gain deep consumer insights

Unleash the power of your brand

ServSafe^®certified Sensory Specialists

Connect with your consumer

Accurate data that leads to key insights to help shape brands

We understand the science of data collection

Where Innovation Meets Sensory Insight

R&D and Marketing teams are both critical components to any brand’s success. That’s why we’ve created a space that caters to both: a spacious, fully equipped kitchen designed to inspire innovation, alongside observation rooms featuring comfortable seating, personalized service, and upscale dining options. It’s the ideal fusion of functionality and luxury.

Suites

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Test Kitchens and Sensory Suites

If you’re a chef in search of a kitchen away from home, look no further than Focus & Testing. With every table and equipment piece on wheels, you have the flexibility to replicate your familiar kitchen setup. Our kitchen is not only spacious and accommodating but also stunning, making it the perfect testing ground for everything from beverages to fast food to gourmet recipes. If you’re a kitchen client, you’ll be blown away.

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Computerized Test Labs

Focus & Testing specializes in administering CLTs and have developed our facilities to meet the unique needs of these studies. Our spacious and well-equipped testing rooms, along with our expert staff, ensure that all studies are conducted with the highest level of accuracy and precision. Environments are carefully controlled to ensure that all participants have a consistent experience, and the results can be used to identify trends and preferences among the target audience.

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Flex/Focus Suites

Focus & Testing offers state-of-the-art viewing rooms, spacious and well-equipped, they provide an ideal setting for focus groups and other types of research. Additionally, our facilities feature cutting-edge audio visual capabilities, which help to ensure that our clients can capture every important detail during the research process. With these features combined, we strive to deliver an unforgettable experience for all of our clients.

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Unique Features

The Focus & Testing facility is committed to innovation, going the extra mile to create real-life environments to help you discover insights that can elevate your brand, products and services. Our flexible spaces transform into retail stores, in-home ensuites with sink set-ups and many other Immersive spaces that replicate real-world use scenarios—whatever is needed to bring out authentic reactions and opinions from study participants.

Industries We Serve

Our goal is to help you uncover the key insights you need to connect with your consumers and build leading brands in your industry. While we have extensive experience in the industries listed here, our multi-faceted, super-flexible facility makes it easy for us to expand beyond. We can accommodate whatever your study requires, including immersive environments for realistic testing, luxurious client lounges, and spacious viewing areas designed to capture authentic feedback and refine products for market success.

Methodologies

Focus & Testing offers a full suite of research methodologies to uncover the insights that drive the success of products and services. From qualitative and quantitative studies to in-home use tests, tactile studies, and scent tests, our flexible facility adapts to your needs—whether replicating real-world environments or providing cutting-edge focus suites designed for comfort and deep consumer engagement.